Related skills
hubspot bigquery salesforce snowflake sql📋 Description
- Own full-funnel attribution framework linking campaigns to pipeline.
- Analyze pipeline by vertical, region, and segment to surface opportunities.
- Build dashboards for ROI, event influence, channel mix, and velocity.
- Develop ICP scoring and account prioritization to guide spend.
- Design rigorous A/B and multivariate tests; set evaluation standards.
- Define lead scoring and routing from first touch to Sales handoff.
🎯 Requirements
- 12+ years in marketing analytics and operations.
- Expertise in attribution modeling, multi-touch funnel analysis, and revenue measurement.
- Hands-on martech: Marketo/HubSpot, Salesforce, lead routing, enrichment.
- Strong SQL; experience with ClickHouse, Snowflake, BigQuery.
- Ability to translate analyses into clear narratives for non-technical stakeholders.
- Detail-oriented with a track record building scalable data infrastructure.
🎁 Benefits
- Flexible (unlimited) paid time off.
- Medical, dental, and vision benefits for you and family.
- Life insurance and disability benefits.
- Retirement plan dependent on country of employment.
- Parental leave.
- Fertility and family building benefits through Carrot.
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