Develop and execute marketing strategies to drive growth and engagement in Türkiye
Create culturally relevant marketing initiatives for Türkiye; partner with local artists, influencers, media
Identify, build, and manage partnerships with brands, media platforms, and cultural institutions
Analyse campaign performance, track KPIs, and optimize marketing with data-driven insights
Stay ahead of trends and consumer behavior shifts in Türkiye
Collaborate with cross-functional teams on initiatives

🎯 Requirements

7+ years in marketing in Türkiye (consumer brands, entertainment, tech, or digital)
Deep knowledge of Türkiye’s cultural/media landscape and consumer behavior
Experience in integrated marketing campaigns (digital, social, influencer, offline)
Experience in partnership marketing and brand collaborations that drive impact
Data-driven with ability to analyse metrics and optimize strategies with bias for action
Fluent in Turkish

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