Related skills
email marketing lifecycle marketing push notifications data-driven decisions in-app messaging📋 Description
- Define and execute marketing strategy for Premium+ subscriptions across app and web properties.
- Own app marketing initiatives beyond subscriptions, including engagement programs.
- Own subscription and upgrade experiences in partnership with Product.
- Collaborate with Product, Engineering, Analytics, and Revenue to align roadmap and offers.
- Drive conversion optimization across in-app, web, and lifecycle touchpoints.
- Design and run lifecycle programs (in-app messaging, push, email) to move users from free to paid.
🎯 Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5–7 years in growth, product, lifecycle marketing or consumer subscriptions.
- Experience optimizing marketing strategy for mature products in high-scale environments.
- Experience driving app/web conversion via testing, optimization, and lifecycle programs.
- Strong understanding of subscription business models, pricing, retention, and churn dynamics.
- Excellent written, verbal, and collaborative communication skills.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!