Related skills
analytics salesforce demand generation content localization field marketing📋 Description
- Define and execute EMEA SMB/Mid-Market marketing strategy around ICP.
- Own funnel metrics; accelerate pipeline via upsell and cross-sell.
- Collaborate with Partner Marketing on co-selling in partner/dev ecosystems.
- Develop full-funnel plans with digital marketing and demand gen to win deals.
- Partner with Sales to align plans and ensure disciplined lead follow-up.
- Collaborate with EMEA demand gen and product marketing to localize content.
🎯 Requirements
- 7+ years B2B marketing in EMEA; demand gen and field marketing.
- Proven track record defining/executing B2B marketing; funnel metrics, pipeline.
- Strong written/verbal communication; simplify complex topics.
- Strategic, analytical, data-driven decision making.
- Full-funnel expertise and marketing tech like Salesforce.
- Experience scaling programs with agencies and GTM stakeholders.
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