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content marketing analytics demand generation b2b marketing event marketing📋 Description
- Own end-to-end B2B demand gen campaigns across multiple channels.
- Manage content funnel for B2B, including blogs, case studies, and whitepapers.
- Plan, execute, and measure online and offline events to generate leads.
- Design and implement ABM strategies with Sales to penetrate key accounts.
- Monitor, analyze, and report marketing performance (conversion, CPL, pipeline).
- Own and manage the B2B marketing budget to maximize ROI.
🎯 Requirements
- Ability to communicate effectively in English and Japanese.
- 5-10 years in marketing with lead/demand generation and 2+ years in B2B.
- Deep understanding of the Japanese B2B landscape and verticals.
- Proven ability to create B2B content, including blogs, whitepapers, and case studies.
- Experience planning and executing online and offline B2B events.
- Data-driven and systematic approach.
🎁 Benefits
- Competitive salary, professional development budget, and English lessons.
- Remote work within Japan with paid time off from month one.
- Access to Modern Health (coaching and therapy) plus lunch and internet allowances.
- Shape the Go-To-Market strategy for the Japanese market within a dynamic, global culture.
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