Related skills
pricing experimentation upsell cross-sell bundling📋 Description
- Develop positioning and messaging strategies that clearly articulate the value of new products
- Drive attach rate growth via targeted cross-sell and upsell campaigns across channels
- Partner with Lifecycle Marketing to design personalized journeys with add-ons at key moments
- Identify behavioral signals to optimize offer timing and relevance
- Design and execute experiments to increase conversion, ARPU, and lifetime value
- Lead cross-functional launches with Product, Partnerships, Growth, and Brand
🎯 Requirements
- 5+ years in subscription, DTC, consumer tech, fintech, or travel
- Experience driving cross-sell, upsell, bundling, or expansion revenue
- Proven ability to translate product value into compelling member-facing narratives
- Strong cross-functional collaboration skills across Product, Analytics, Lifecycle, and Growth
- Comfortable testing, iterating, and optimizing in fast-moving environment
🎁 Benefits
- Comprehensive healthcare plans
- Family-building benefits
- Flexible time off
- Annual wellness stipend
- Free OneMedical memberships
- 401(k) with employer match
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