Related skills
email marketing sql lifecycle marketing push notifications iterableπ Description
- Develop multi-channel, personalized marketing programs to grow knowledge and savings.
- Collaborate with Data Science & Engineering, Product Marketing, Research, and Creative.
- Use segmentation, lifecycle stages, and behaviors to automate programs.
- Lead lifecycle campaigns across channels (email, push, in-app) with testing and reporting.
- Measure performance and impact of marketing programs.
π― Requirements
- 4+ years of professional marketing experience (lifecycle focus).
- Experience automating marketing across the customer journey.
- Proven ability to translate data into actionable insights.
- Experience running A/B and multivariate experiments in lifecycle channels.
- Strong cross-functional partnership and communication skills.
- SQL knowledge and compliance awareness a plus.
π Benefits
- Equity included.
- Medical, vision, dental benefits.
- 401K plan.
- Generous time off and parental leave.
- Wellness reimbursements and professional development.
- Employee investing discount.
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