Related skills
crm analytics localization marketingautomation abmπ Description
- Regional GTM and planning for LATAM market
- Define objectives, budgets, and quarterly calendars
- ABM campaigns and named account strategy with BD
- Partner and field marketing; co-marketing and events
- Localization of messaging, proof points, pricing narratives
- Content for the region and customer stories
π― Requirements
- 7β10 years in B2B marketing in LATAM fintech/payments
- Start from first principles; ship programs solo
- Strong ABM mindset; set KPIs and own outcomes
- Translate stablecoins/on-chain concepts for execs
- Spanish fluency; Portuguese preferred
- Based in LATAM or willing to travel 25β40%
π Benefits
- Unlimited time off; at least 10 days
- Flexible work: remote or in-office; home env stipend
- US health, dental, and vision; life insurance
- 401(k) with 4% company match
- Equity option plan
- Team summits and off-sites
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