Marketing Manager (Field Marketing - Central)

📋 Description

• Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline growth.
• Operationalize subject-matter–expert–led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities.
• Build community and partner experiences that convert prospects into long-term GameChanger users and strengthen relationships within local markets.
• Develop account-based marketing (ABM) initiatives, targeted campaigns, and localized content (online and in-person) to maximize ROI and pipeline contribution.
• Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data-driven recommendations to team members.

🎯 Requirements

• 5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles.
• Experience executing regional, in-person marketing programs that support pipeline and revenue goals.
• Proven experience managing partner go-to-market initiatives, ideally within sports, grassroots, or community-driven ecosystems (Baseball/Softball experience strongly preferred).
• Hands-on experience with HubSpot CRM and marketing automation, including workflows, reporting, and campaign measurement.
• Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs.
• Ability to operate remotely with a home base in the Central Region of the U.S., with willingness to travel up to 20%.

🎁 Benefits

• Work remotely across the US or from our Manhattan office in NYC.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• Technology stipend - $4,000 every 2 years.
• WFH stipend - $500 annually.
• Health benefits - medical, dental, vision, FSA/HSA, family/dependents.