Related skills
looker retail leadership supermetrics btl📋 Description
- Lead 70% field and 30% digital marketing across Cape Town retail and DSR networks.
- Design and execute BTL programs; calendars, incentives, in-store standards.
- Drive sell-through; co-marketing with MNOs, retailers, financiers.
- Develop integrated marketing strategies aligned to OKRs; partner on ATL initiatives.
- Own market research, insights, attribution, and data-driven decisions.
- Lead digital: social, content calendars, paid campaigns, local site updates.
🎯 Requirements
- FMCG/telecom/BTL background with field marketing and sell-through.
- Experience across BTL, field activations, retail environments and digital.
- Commercially driven; tie marketing to revenue; analytics/ROI (Looker Studio).
- Experience leading and developing a team; influence senior stakeholders.
- Budgets ownership and agency management; in-market execution; travel.
- Strong ability to derive insights; collaborate with ATL initiatives.
🎁 Benefits
- Diverse development programs and coaching partnerships.
- Family-friendly policies and flexible work options.
- Well-being focus and employee support.
- Equal opportunity employer with inclusive culture.
- Career growth and learning opportunities.
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