Marketing Manager

📋 Description

• Develop and execute strategic marketing plans and annual budgets for each community
• Manage property-level social media: content, scheduling, and engagement
• Oversee digital ad campaigns across Meta, Google, and emerging platforms
• Execute email and text campaigns aligned with leasing milestones
• Monitor online reputation on Google and ApartmentRatings
• Coordinate resident events to support retention and renewals
• Build partnerships with local businesses, campus groups, and student influencers
• Maintain and optimize property websites for engagement and conversions
• Train and mentor onsite marketing and leasing teams across the portfolio
• Manage corporate website, social media, and investor marketing materials

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 3 years marketing experience, preferably within student housing
• Strong understanding of Meta Ads Manager, Google Ads, Canva, and scheduling tools
• Working knowledge of ILS platforms such as Apartments.com and CollegeStudentApartments
• Proficiency in Microsoft Office Suite
• Exceptional communication, organizational, and project management skills
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Willingness to travel to properties during peak leasing periods
• Team-oriented, proactive, hands-on approach

🎁 Benefits

• Health, Dental, and Vision Insurance
• 10 days PTO in year one, increasing to 15 days annually
• Paid major Federal holidays