Marketing Lead, Baltics

Added
2 days ago
Type
Full time
Salary
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Related skills

crm growth marketing data analysis performance marketing customer acquisition

πŸ“‹ Description

  • Lead the Baltics marketing strategy; balance OKRs, budgets, campaigns.
  • Coordinate with global marketing, commercial teams, and local leaders.
  • Plan/execute co-marketing campaigns with partners; measure orders and new customers.
  • Lead local acquisition: paid campaigns, activations, events; test-and-scale.
  • Manage influencer/social channels for acquisition/retention; track CPA.
  • Lead a team of ~5 marketing managers; develop talent and results.

🎯 Requirements

  • Strong growth/performance marketing and partnerships experience; proven acquisition/retention results.
  • Build marketing strategies to support commercial goals and measurable impact.
  • Data-driven: dashboards, cohort analysis, incrementality tests; budget via CPA/LTV/payback.
  • Experience managing large paid media budgets; strong attribution, incrementality, efficiency.
  • Experience building partnerships with commercial teams or key accounts.
  • Hands-on in strategic planning and local campaign execution.
  • Strong leadership; developing and supporting a team.
  • Fluent English communication.

🎁 Benefits

  • Diversity and inclusion commitment.
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