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11 minutes ago
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crm growth marketing google sheets ai lifecycle marketing

📋 Description

  • Own end-to-end marketing strategy with activations as KPI.
  • Lead creative strategy for enrollment and lifecycle campaigns.
  • Shape Kaia’s tone of voice and customer voice.
  • Identify growth opportunities and mitigate under-performance.
  • Interface with leaders across units; drive cross-functional projects.
  • Partner with sales for B2B demand gen and enrollments.

🎯 Requirements

  • A passion for helping people live healthier, pain-free lives.
  • 4 to 8 years in marketing with growth or performance focus.
  • Experience in both early-stage and later-stage environments.
  • Experience in B2C or B2B2C marketing, healthcare or digital tech.
  • Analytical and data-driven; Metabase, Google Sheets, and A/B testing.
  • Experience building high-impact journeys and multi-channel funnels.
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