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crm partnerships b2b marketing pr b2g marketing📋 Description
- Plan and execute events, activations, and local experiences across Australia and New Zealand, including trade shows, summits, and partner programs
- Localize and deploy marketing assets, messaging, and social content for regional audiences
- Build partnerships with customers, associations, and industry influencers to increase awareness and adoption of Axon
- Partner with Sales and Government Affairs to support regional growth and relationship-building efforts
- Track and manage lead capture, event ROI, and post-event follow-up
- Track and report on event attendance, account engagement, and pipeline impact, including lifted and influenced pipeline generated through marketing activities
🎯 Requirements
- 2–4 years of experience in B2B or B2G (government) marketing, field marketing, or events
- Bachelor’s degree in marketing, business, communications, or a related field
- Native-level fluency in English
- Experience managing external agencies (PR, Digital, CRM, Social Media)
- Prior experience working with or in U.S.-based companies is a strong plus
- Highly organized, dependable, and able to manage multiple projects independently
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