Marketing Data Scientist

Added
9 days ago
Type
Full time
Salary
Salary not provided

Related skills

salesforce snowflake sql python tableau

📋 Description

  • Build demand forecasting and pipeline models predicting revenue by campaign/segment/market.
  • Develop lead scoring, audience propensity, and opportunity scoring models.
  • Model the link between marketing spend, channel performance, and revenue.
  • Identify high-value segments and audiences to inform where we compete.
  • Develop personalization models for tailored experiences across channels.
  • Own revenue data ecosystem; ensure data integrity and model readiness.

🎯 Requirements

  • 8+ years in data science, revenue analytics, or similar.
  • Proven experience building predictive and demand forecasting models tied to revenue.
  • CRM data ecosystems and marketing/sales interconnections; Salesforce preferred.
  • Proficiency in Python and SQL.
  • Experience modeling pipeline generation, conversion rates, revenue velocity.
  • Proficiency with Tableau or Power BI.
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