Related skills
hubspot salesforce marketing automation pam attributionπ Description
- Own end-to-end integrated campaigns for PAM and AAG, from planning to reporting.
- Deliver unified brand voice across digital, field, partner, events, and SDR channels.
- Structure campaigns in HubSpot and Salesforce with clean data.
- Track and optimize MQLs, SQLs, and pipeline influence.
- Collaborate cross-functionally with Product Marketing, Sales/SDRs, and Partner Marketing.
- Balance speed, quality, and impact in a fast-growth environment.
π― Requirements
- 7+ years of B2B marketing experience, ideally in cybersecurity or enterprise SaaS.
- Proven track record executing full-funnel campaigns in a centralized model.
- Comfortable with complex data and attribution models.
- Thrive in matrixed environments and partner with Sales/SDRs to drive conversions.
- Self-starter who operates with limited direction and communicates with stakeholders.
- Identity Domain Knowledge: PAM, Identity Security, or AAG.
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