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hubspot data analytics salesforce marketing automation aiπ Description
- Own and optimize lead lifecycle from campaign engagement through routing to BDR/Sales
- Partner with Marketing to track campaign performance, lead quality, and pipeline
- Develop dashboards focused on MQL β SQL conversion, pipeline velocity, and attribution
- Identify gaps in funnel performance and suggest improvements to campaigns and targeting
- Govern CRM and marketing data accuracy across leads, campaigns, accounts
- Lead AI-driven automation to enhance marketing workflows and data enrichment
π― Requirements
- 7+ years in Marketing Ops/Revenue Ops within a high-growth SaaS org
- Strong experience supporting marketing campaigns, demand gen, and pipeline development
- Advanced expertise with Salesforce CRM, reporting, and process optimization
- Experience with marketing automation platforms (Marketo, HubSpot, Pardot)
- Strong analytical mindset with ability to translate data into insights
- Proven ability to drive process improvements, automation, and GTM adoption
- Excellent cross-functional collaboration and stakeholder management
π Benefits
- Flexible work arrangements
- Learning and growth opportunities
- Tuition reimbursement up to CAD 4,000 for continuing education
- 2 paid days off for SkillsWave activities
- Wellness and mental health support
- Home Internet reimbursement
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