Related skills
salesforce salesloft marketo api integrations ab testing๐ Description
- Own day-to-day Marketo administration and production as internal SME
- Build and optimize nurture programs, batch emails, and segmentation logic
- Manage campaigns: emails, landing pages, forms, tokens, and A/B tests
- Ensure data hygiene, deliverability, and GDPR/CAN-SPAM compliance
- Maintain performance dashboards with BI to measure program impact
- Lead webinar production using Zoom Events and integrated data flows
๐ฏ Requirements
- 3โ5 years in marketing operations or marketing automation in a B2B SaaS environment
- Deep Marketo expertise: programs, lists, lead scoring, tokens, API, reporting
- Strong Salesforce CRM knowledge: campaigns, leads, and reporting
- Experience with Zoom Events or a comparable virtual events platform
- Familiarity with Salesloft or a comparable sales engagement tool
- Understanding of B2B lead lifecycle, funnel management, and demand gen
๐ Benefits
- Equal Opportunity Employer; inclusive environment
- Diverse perspectives welcomed; nontraditional paths encouraged
- Remote-friendly culture; collaborative and growth-focused
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