Related skills
crm salesforce email marketing pardot salesforce marketing cloudπ Description
- Develop and manage marketing automation workflows across channels
- Optimize email campaigns for engagement and deliverability
- Segment audiences and personalize messaging based on behavior
- Align campaigns with revenue goals with sales and marketing
- Analyze campaign performance and provide insights
- Oversee CRM integrations and lead scoring strategies
π― Requirements
- Salesforce Marketing Cloud and Pardot expertise
- Strong CRM/lead management experience
- Email marketing strategy and A/B testing experience
- Analytical skills to interpret campaign data and metrics
- Excellent project management and organizational skills
- GDPR and CAN-SPAM compliance knowledge
π Benefits
- Remote first work environment
- Health, dental, vision, life and disability insurance from day one
- 401K with match and immediate vesting
- 17 holidays, 2 floating holidays, plus PTO
- Internal advancement opportunities
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