Related skills
marketo segmentation lifecycle management lead scoring eloquaπ Description
- Migrate Eloqua to Marketo: architecture, data mapping, program migration
- Design scalable campaign frameworks in Marketo
- Optimize campaigns for demand gen and revenue growth
- Collaborate with Marketing, Revenue Ops, and Engineering to align systems
- Lead migration and governance during the transition
- Build reporting and governance structures in Marketo
π― Requirements
- 5+ years in marketing automation or marketing operations
- Strong Marketo expertise: program design, lifecycle, reporting
- Experience migrating Eloqua to Marketo
- Deep knowledge of lead scoring (behavioral and demographic)
- Campaign hierarchy design and attribution modeling
- Segmentation and lifecycle management
- Ability to operate at strategic and execution levels
- Cross-functional collaboration with technical and non-technical teams
π Benefits
- Competitive compensation and health, dental, and vision coverage
- Retirement savings with company matching (401(k) or RRSP)
- Generous paid time off, including holidays and vacation
- Paid parental leave and family support benefits
- Life and disability insurance coverage
- LinkedIn Learning and continuous learning resources
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