Marketing and Brand Lead

Added
3 days ago
Type
Full time
Salary
Salary not provided

Related skills

cms analytics instagram linkedin youtube

πŸ“‹ Description

  • Strategic partner on HK/China recruitment marketing with market insights.
  • Drive HK campus recruitment marketing and employer branding execution.
  • Identify new marketing opportunities and channels for HK/China; synthesize trends.
  • Translate targets into compelling recruitment campaigns to attract top candidates.
  • Build pipelines via direct email and CRM; nurture leads to applications.
  • Collaborate with global marketing on partnerships and events.

🎯 Requirements

  • Bachelor's in Marketing/Communications; overseas study preferred.
  • Near-native Mandarin Chinese and English.
  • 7+ years in marketing with employer branding.
  • Strong analytics mindset; data-driven decisions.
  • Deep familiarity with WeChat, Xiaohongshu; LinkedIn/YouTube/Instagram.
  • Hands-on digital marketing in events, CMS, and campaigns.
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