Marketing Analytics Lead

Added
2 days ago
Type
Full time
Salary
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Related skills

web analytics sql python dashboards attribution

πŸ“‹ Description

  • Define KPIs for campaigns and programs.
  • Develop measurement frameworks; full-funnel attribution tools.
  • Design experiments to measure campaign impact
  • Analyze large data sets; statistical analysis
  • Explore data to identify trends and opportunities
  • Develop dashboards and self-serve data answers

🎯 Requirements

  • 7+ years experience in a quantitative role navigating a highly ambiguous environment
  • Experience designing experiments with clear insights utilizing SQL and Python
  • Experience designing tests for marketing campaigns (matched market, holdout)
  • Experience defining goals for campaigns and marketing programs
  • Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies
  • Excellent communication skills with marketing and executives

🎁 Benefits

  • Hybrid work model with 3 days in the office per week
  • Remote candidates welcome with travel to San Francisco
  • Reasonable accommodations for applicants with disabilities
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