Marketing Analytics Lead

📋 Description

• Actionable insights from multi-source marketing data to inform campaigns and pipeline.
• Collaborate with marketing leaders across demand gen, partner, field, and brand.
• Design and maintain attribution framework for first and multi-touch; communicate trade-offs.
• Develop channel analytics and dashboards enabling self-serve performance.
• Partner with data engineering to build dbt models from marketing requirements.
• Build robust BI dashboards for funnel performance, channel ROI, and pipeline attribution.

🎯 Requirements

• 4+ years delivering analytics solutions for Marketing in a high-growth SaaS company.
• Strong marketing domain expertise across paid, organic, lifecycle, partner, and field.
• Fluency in partner/field marketing tracking and field programs.
• Ability to translate evolving marketing requirements into dbt models and metrics.
• Consulting background with diverse projects.
• Data: BigQuery, ETL/ELT, dbt, and BI tools (Looker, ThoughtSpot, OMNI).

🎁 Benefits

• Monthly lifestyle subsidy for well-being.
• WFH setup allowance to set up home office.
• $1500 annual Learning & Development allowance.
• PTO plus two UpGuardian leave days.
• Fully remote work environment with no mandatory attendance.
• Generative AI subsidy for access to AI tools.