Related skills
sql tableau google analytics adobe target adobe analytics📋 Description
- Translate business requirements into tracking specifications and scalable measurement frameworks.
- Partner with web product owners and dev teams on tracking implementation, QA, and UAT.
- Own web analytics reporting and dashboards using Adobe Analytics and Google Analytics.
- Lead deep dive analyses to optimize user journeys, engagement, and lead generation.
- Drive personalization via audience segmentation, targeting, and A/B testing with Adobe Target.
- Build Tableau dashboards to track digital and marketing metrics.
🎯 Requirements
- Bachelor's degree in Data Analytics, Statistics, Marketing, Engineering, or related field.
- 5+ years in digital and marketing analytics.
- Strong proficiency in Adobe Analytics, Adobe Target, and SQL.
- Experience with web analytics implementation and digital experimentation.
- Understanding of marketing KPIs, attribution, and lead generation metrics.
- Experience with Tableau; Snowflake/Streamlit is a plus.
🎁 Benefits
- Equal opportunity employer
- Reasonable accommodations available upon request
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