Related skills
r sql python dashboard marketing mix modeling📋 Description
- Full-Funnel measurement strategy across paid, earned, and owned media.
- Analyze Upper Funnel (TV/CTV/Audio/OOH) vs Lower Funnel (Search/Social/Affiliate).
- Move beyond last-click thinking with holistic measurement.
- Advanced modeling and testing (MMM & Incrementality).
- Translate statistical outputs into actionable media recommendations.
🎯 Requirements
- 2-5 years in Marketing Analytics, Data Science or Marketing Strategy.
- Full-Funnel fluency: KPIs and channels across funnel stages.
- Methodology expertise in Marketing Mix Modeling and Incrementality testing.
- Technical stack: SQL required; Python or R optional.
- Strong communication: tell data-driven stories to non-technical stakeholders.
🎁 Benefits
- Hybrid work model with remote options and in-person office collaboration.
- Health, welfare benefits and paid leave.
- Inclusive culture and opportunities for career growth.
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