Related skills
market research interviews consumer insights competitive intelligence npsπ Description
- Consumer & Market Research: run interviews, surveys, reviews, and NPS to profile customers.
- Competitive Intelligence: track positioning, pricing, and messaging; briefs.
- Product Validation: TAM/SAM sizing, demand, pricing research for stage gates.
- Diagnostics: identify churn drivers and satisfaction gaps from data.
- Trend Monitoring: track GLP-1 adoption, ingredients, regulation, media, behavior.
- Insights System: build scalable research standards, workflows, and a central repo.
π― Requirements
- Hands-on researcher who generates insight and knows what to do with it.
- 5+ years in consumer insights, market research, strategy, or product strategy.
- Background in consumer brands (CPG/DTC), health/wellness preferred.
- Direct experience shaping product positioning or capital allocation decisions.
- Experience with competitive analysis tools and consumer research methods (interviews, surveys, review mining, social listening).
- Strong English communication; no degree required; demonstrated judgment matters.
π Benefits
- Remote-first culture with flexible work setup.
- Rapid professional growth building a critical function.
- Direct impact on products, campaigns, and revenue.
- Collaborative, data-driven environment that values intelligence over ego.
- Bonuses, growth incentives, and benefits for health and wellness.
- Leadership access and cross-functional collaboration.
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