Market & Consumer Insights Lead

Added
1 day ago
Type
Full time
Salary
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Related skills

market research interviews consumer insights competitive intelligence nps

πŸ“‹ Description

  • Consumer & Market Research: run interviews, surveys, reviews, and NPS to profile customers.
  • Competitive Intelligence: track positioning, pricing, and messaging; briefs.
  • Product Validation: TAM/SAM sizing, demand, pricing research for stage gates.
  • Diagnostics: identify churn drivers and satisfaction gaps from data.
  • Trend Monitoring: track GLP-1 adoption, ingredients, regulation, media, behavior.
  • Insights System: build scalable research standards, workflows, and a central repo.

🎯 Requirements

  • Hands-on researcher who generates insight and knows what to do with it.
  • 5+ years in consumer insights, market research, strategy, or product strategy.
  • Background in consumer brands (CPG/DTC), health/wellness preferred.
  • Direct experience shaping product positioning or capital allocation decisions.
  • Experience with competitive analysis tools and consumer research methods (interviews, surveys, review mining, social listening).
  • Strong English communication; no degree required; demonstrated judgment matters.

🎁 Benefits

  • Remote-first culture with flexible work setup.
  • Rapid professional growth building a critical function.
  • Direct impact on products, campaigns, and revenue.
  • Collaborative, data-driven environment that values intelligence over ego.
  • Bonuses, growth incentives, and benefits for health and wellness.
  • Leadership access and cross-functional collaboration.
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