Managing Director (Client Lead), GTM & Commercial Strategy - Austin
Related skills
analytics gtm ai lead generation b2b📋 Description
- Lead B2B GTM strategy and client execution
- Build and optimize paid acquisition, lifecycle, demand gen, funnels
- Design positioning, messaging, and launch plans for new products or AI-enabled offerings
- Develop channel strategy across paid, organic, partnerships, outbound, and content
- Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
- Partner with CEOs on growth strategy, fundraising narratives, and revenue planning
- Turn strategy into execution plans with timelines, owners, and ROI targets
- Design the strategy and operate across platforms
🎯 Requirements
- 6–10+ years in B2B marketing, growth, performance marketing, or GTM leadership
- Deep familiarity with AI foundation model market
- Experience as Head of Growth, Director of Marketing, or GTM operator at startup or high-growth
- Proven ability to scale acquisition and revenue in B2B contexts
- Deep understanding of paid acquisition, demand gen, lifecycle marketing, positioning, and conversion optimization
- Strong analytics, attribution, and revenue modeling
- Comfortable owning both strategy and hands-on execution
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