Manager, Shopper Marketing - Retail

Added
4 hours ago
Type
Full time
Salary
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Related skills

data analytics pos budget management retail partnerships shopper marketing

📋 Description

  • Oversees in-store execution across Curaleaf retail locations.
  • Translates shopper insights into high-impact programs.
  • Leads with a Channel-First mindset and POS-driven strategies.
  • Aligns brand, field sales, and in-store execution for impact.
  • Builds compelling sales presentations and addresses objections.
  • Analyses data to guide decisions and identify growth opportunities.

🎯 Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 4–6+ years in trade/brand marketing or sales in CPG, retail, or regulated industries.
  • Demonstrated ability to manage and own project budgets.
  • Proven success in go-to-market strategies and product launches.
  • Skilled at creating sales/marketing materials for field teams and partners.
  • Strong analytical skills translating shopper and retailer insights into actionable programs.
  • Experience leading store activation and product education initiatives.
  • Experience managing third-party agencies for execution.

🎁 Benefits

  • Career Growth Opportunities
  • Competitive Pay and Benefits
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/ Disability Insurance
  • Community Involvement
  • Referral Bonuses and Product Discounts
  • Benefits vary by state, role type, and eligibility.
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