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crm copywriting marketo events automation📋 Description
- Develop and execute field marketing plans with stakeholders to set goals and KPIs.
- Plan integrated campaigns across customers and prospects via email, social, and ads.
- Deliver virtual and in-person events from planning to reporting.
- Use Account Based Marketing to support key deals and projects.
- Collaborate with product, sales, and customer success on go-to-market programs.
- Track marketing programs and optimize resources against objectives and budget.
🎯 Requirements
- Native-level French, with high proficiency in English.
- 5+ years in demand generation/field marketing in B2B software or cloud.
- Ability to turn vision into strategy and a marketing plan.
- Experience running integrated programs for demand gen and customer campaigns.
- Proven ability to collaborate with sales, SMEs, services, and product marketing.
- Self-motivated, innovative, collaborative, creative, and analytical.
🎁 Benefits
- Regular attendance to the Paris office.
- Marketo experience preferred.
- Experience developing ABM programs.
- Experience with retention, cross-sell, upsell campaigns.
- Life sciences industry experience a plus.
- Work anywhere policy – office or remote.
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