Manager/Senior Manager, Digital Marketing

📋 Description

• Lead omnichannel launch readiness and integrated digital plan.
• Translate brand strategy into an integrated media plan for HCP and patients.
• Drive content evolution for each product launch and channel mix.
• Partner with media, creative, social, analytics, and tech SMEs.
• Hybrid role: in SF 2x/week and Palo Alto 1x/week.
• Salary: $143,700-$191,500 USD for California roles.

🎯 Requirements

• 6+ years paid media in biotech/pharma; rare disease launch preferred.
• Experience leading product launches or major indications.
• Content and channel strategy, site optimization, and SEO in regulated environments.
• Familiarity with CRM, marketing automation, CMS, Veeva; analytics/ops collaboration.
• Knowledge of MLR, HIPAA privacy, and digital accessibility best practices.
• Strong project management and cross-functional collaboration; self-starter.

🎁 Benefits

• Market-leading compensation
• 401(k) with employer match
• Employee Stock Purchase Program (ESPP)
• Flexible PTO and holidays
• Comprehensive health benefits