Related skills
forecasting data analytics email marketing direct mail website optimizationπ Description
- Identify, scope, design, execute, measure and optimize multichannel campaigns.
- Monitor campaigns to optimize performance and inform future work.
- Measure impact, create reports, and share insights with stakeholders.
- Design and run A/B tests with significance; analyze results.
- Collaborate cross-functionally to identify needs.
- Track trends in email, SMS, direct mail, digital and social.
π― Requirements
- 4+ years of relevant work experience.
- 2+ years using data analytics to solve business problems and evaluate marketing impact.
- 1+ years experience with marketing measurement including A/B testing, forecasting vs actuals, significance, optimization.
- 3+ years identifying new and innovative marketing solutions.
- 2+ years experience with channels: email, SMS, direct mail, paid digital, website optimization.
- 2+ years leading complex initiatives with cross-functional partners and exec buy-in.
π Benefits
- Benefits include medical, dental, and vision.
- Unlimited vacation program.
- 401(k) plan, life and disability insurance, and wellness time.
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