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analytics google ads generative ai demand gen microsoft advertisingπ Description
- Support MERGE's paid search campaigns and client objectives.
- Provide strategic direction for keyword research, campaigns, and testing.
- Operate with a data-driven mindset and AI-savvy approach.
- Lead campaigns across search, Performance Max, and Demand Gen.
- Partner with media teams to integrate search into the holistic plan.
- Ensure campaigns meet client targets and deliver growth.
π― Requirements
- Education: Bachelor's degree in Marketing, Communications, Advertising, or equivalent.
- Experience: 3-5 years paid search management.
- Industry Focus: Healthcare lead gen is a strong plus.
- Platform Depth: Google & Microsoft ads (Search, PMax, AI features).
- Data-driven decision-maker who relies on metrics.
- Learning mindset with interest in AI and digital marketing.
- Communication: clear written/presentation skills.
- Critical thinking and problem solving.
π Benefits
- Medical, Dental, Vision coverage.
- Life Insurance.
- 401K plan.
- Lifestyle Spending Account.
- Employer-paid life & disability insurance.
- Flexible time off and holidays.
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