Related skills
media planning meta google rtb pathmatics📋 Description
- Lead global paid media plans for RTB and Direct IO as a senior lead.
- Collaborate with media agencies and in-house teams to align with business goals.
- Author clear media briefs for agency partners and internal teams.
- Ensure media strategies account for regional nuances while keeping global brand consistency.
- Determine optimal channel mixes and platform strategies based on objectives and insights.
- Oversee end-to-end campaign lifecycle, from plan to live status and performance.
🎯 Requirements
- 5+ years in media planning with agency brief development.
- Hands-on execution of campaigns on Meta and Google.
- Expertise in RTB and Direct IO media planning.
- Experience using 1st party data in paid media.
- Proficiency with GWI, MRI Nielsen, Pathmatics for targeting.
- US-focused campaigns with budget, trafficking, and reporting.
🎁 Benefits
- Medical, dental, vision, and life insurance
- Paid holidays and vacation
- 401(k) and employee stock purchase program
- Wellbeing programs and commuter benefits
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