Manager, Performance Marketing, Paid Social

📋 Description

• Own end-to-end LinkedIn and Meta campaigns across the funnel.
• Design and scale audience enrichment for SME/mid-market segments.
• Collaborate with Product Marketing to map content to buying stages.
• Manage pacing, bid strategies, and budget to hit CAC/ROI targets.
• Build audience architectures using CRM data and lookalikes.
• Partner with RevOps and Analytics to align segments with Salesforce/Marketo.

🎯 Requirements

• 5+ years in B2B paid social marketing, with LinkedIn/Meta.
• Ability to scale SME/mid-market campaigns with pipeline impact.
• Hands-on experience with Salesforce and Marketo connecting data to leads.
• Strong analytical mindset for querying, segmenting, transforming data.
• Deep understanding of paid media metrics, attribution, ROI modeling.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.