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crm looker tableau marketing automation semπ Description
- Develop and implement a global SEM strategy aligned with goals.
- Plan, execute, and optimize paid search campaigns across geographies.
- Design and run A/B tests for ad copy, landing pages, and bidding strategies.
- Analyze campaign data to identify trends and report performance to leadership.
- Collaborate with product marketing, analytics, and regional teams to localize campaigns.
- Manage SEM budgets and forecast spend.
π― Requirements
- 5+ years of hands-on paid search experience.
- Bachelor's degree in Marketing, Business, or related field.
- Deep expertise in Google Ads, Bing Ads, and major SEM platforms.
- Strong analytical skills to interpret data and drive decisions.
- Experience managing SEM budgets and delivering ROI.
- Excellent project management and cross-functional communication.
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