Own China performance marketing strategy across awareness, demand, and pipeline.
Lead paid acquisition, ABM, and lifecycle programs across Tencent, Baidu, ByteDance, Alibaba.
Drive pipeline and revenue growth for SMB, Mid-Market, and Enterprise.
Partner with Marketing Ops, Sales, and Regional GTM to ensure campaigns are measurable and scalable.
This role is based in San Francisco.

🎯 Requirements

5+ years in performance marketing, demand gen, or growth in B2B/SaaS/FinTech.
Deep hands-on expertise with China platforms: Baidu, Tencent/WeChat, ByteDance, Alibaba.
Proven experience driving pipeline and revenue from paid media and ABM.
Strong analytics with multi-touch attribution, funnel analytics, and ROI modeling.
Experience with Marketing Ops and Sales on lead management and CRM integration.
Fluent in Mandarin and English.

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