Develop brandformance strategies across paid social, video, display, and emerging channels.
Create full-funnel frameworks to reduce CAC and improve conversion efficiency.
Lead multi-channel campaigns on LinkedIn, Meta, YouTube, CTV, and programmatic.
Build always-on upper-funnel campaigns that drive down-funnel results.
Partner with Brand, Product Marketing, and Growth to align messaging and tracking UTMs.
Define KPIs linking brand health to pipeline and ROI; design testing roadmaps.

🎯 Requirements

5+ years in performance or brand marketing (B2B SaaS/fintech).
Proven track record turning upper-funnel into down-funnel impact (CAC).
Strong paid media, incrementality, brand lift, geoX, halo lift knowledge.
Balance brand strategy with performance rigor; translate ideas into results.
Excellent analytical skills; link media data to pipeline and ROI.
Stakeholder management and communication; Bachelor's in Data Science or related field.

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