Manager, Performance Marketing

📋 Description

• Drive content on D2L.com to align with brand and value props
• Collaborate with Marketing to design web-based communications
• Define and manage SEO and SEM strategy
• Interface with Web Developers on content, site architecture, usability, updates
• Drive web traffic and lead generation
• Analyze traffic and optimize performance

🎯 Requirements

• 1-3 years experience delivering web content and running paid marketing campaigns
• Ability to build external relationships and work with cross-functional stakeholders
• Excellent written and oral communications to diverse audiences
• Strong knowledge of social media in a B2B environment
• Strong project management experience
• Experience in a fast growing, global company

🎁 Benefits

• Base salary CAD 80,000–100,000
• Wellness subsidy and equity grants
• Variable incentive program
• Tuition reimbursement up to CAD 4,000
• 2 paid days for Catch the Wave activities
• Employee wellbeing and EFAP program