Related skills
data analytics gtm sql messaging enablement📋 Description
- Position Paddle's product value with clear, differentiated messaging.
- Own end-to-end GTM planning for major launches.
- Shape segment-specific value propositions across buyer journeys.
- Build enablement assets that drive adoption and understanding.
- Partner with Product, Sales, Brand, Growth, CS to win.
- Lead cross-functional initiatives to raise PMM craft.
🎯 Requirements
- 4+ years in Product Marketing or GTM roles in high-growth B2B SaaS.
- Experience leading GTM motions, positioning, and product launches.
- Strong storytelling with PMM deliverables (decks, messaging, enablement).
- Experience with SQL to analyze customer or product data.
- Comfort operating in ambiguous, fast-moving environments.
- Strategic thinker with both thinking and execution.
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