Manager, National & SME Growth

📋 Description

• Own subscriber growth targets across national newsletters.
• Build and validate SME audience model; run experiments.
• Lead paid media across Meta, Google, LinkedIn and emerging platforms.
• Diversify channels; monitor CAC, LTV, and funnel performance.
• Partner with Editorial, Product, Revenue, and PDT teams.
• Make data-driven recommendations to scale or retire programs.

🎯 Requirements

• 6+ years in growth marketing, audience acquisition, or lifecycle marketing.
• Proven experience growing subscription or first-party audiences.
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels.
• Strong analytical skills across CAC, LTV, attribution, and funnel optimization.
• Experience with modern martech/analytics tools (Braze, Segment, Sigma, Piano).
• Experience launching or scaling new growth initiatives or audience programs.

🎁 Benefits

• 401(k) with employer match.
• Health, dental, and vision coverage.
• HSA contribution and BCBS network.
• Generous vacation plus holidays.
• Learning stipend and $100 WFH allowance.
• Headspace mental health services and OneMedical membership.