Related skills
analytics excel campaign optimization social advertising dsp📋 Description
- Develop and implement world-class mobile UA and retargeting strategies.
- Build, run, monitor, test and optimize campaigns across social, search, DSP.
- Stay current on mobile advertising trends; test new channels and formats.
- Own creative testing from concept to completion; establish an A/B testing framework.
- Monitor creative performance and measure the impact of UA changes.
- Analyze performance to identify improvements and actionable insights.
🎯 Requirements
- Proven experience in mobile user acquisition.
- Track record scaling UA, retargeting and creative strategies.
- Strategic problem solver who prioritizes and mobilizes teams.
- Deep understanding of funnel and conversion metrics in data-driven env.
- Experience in data collection, analysis and reporting from multiple sources.
- Understanding of UA and creative dashboards across platforms.
- Proven experience building processes for high-velocity creative testing (~50/mo).
- Advanced Excel or Google Sheets skills.
🎁 Benefits
- Equal opportunity employer; diverse and inclusive culture.
- Onsite role based in Kirkland, WA.
- Competitive benefits package.
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