Lead end-to-end strategic planning and budgeting for marketing investments with leadership.
Develop executive-level performance readouts translating channel results into recommendations.
Optimize budgets across channels, countries, and brands through spend decisions.
Deliver data-driven insights on performance trends and optimization opportunities.
Leverage AI tools to enable advanced reporting and insight generation.
Align with Analytics, Data Science, and Finance to ensure forecasting and P&L tracking.

🎯 Requirements

5+ years of experience in performance marketing, analytics, and finance.
Experience owning end-to-end strategic planning and budgeting; influence decisions.
Strong Excel modeling and BI skills; marketing platforms, web analytics, forecasting.
Advanced data skills (SQL, Python) preferred.
Experience with ROAS and LTV:CAC frameworks, attribution models.
Lifecycle strategies including acquisition, retention, and email reporting.

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