Related skills
css html marketo braze salesforce marketing cloud📋 Description
- Manage lifecycle roadmap across onboarding, activation, engagement, and retention.
- Own metrics; provide insights and recommendations.
- Build, launch, and optimize multi-channel campaigns (push, email, SMS, in-app).
- Partner with Design and Content for mobile-first messaging.
- Real-time personalization using customer data and triggers.
- Design scalable automated workflows for onboarding and ongoing engagement.
🎯 Requirements
- 5+ years in lifecycle/CRM/retention marketing; fintech/B2C preferred.
- Hands-on with Iterable (preferred) or Braze/Marketo/SFMC.
- Multi-channel execution: push, email, SMS, in-app; segmentation & deliverability.
- Technical: HTML, CSS, AMPscript or Handlebars.
- Experience designing and analyzing experiments; incrementality.
- Strong PM skills; prioritize and manage competing demands.
🎁 Benefits
- Inclusive, diverse, equitable culture with ERGs.
- Equal opportunity employer; prioritizes belonging.
- Supportive environment for growth and development.
- Employee resource groups for community and networking.
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