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crm analytics sql email lifecycleπ Description
- This role is based in Singapore.
- Lead lifecycle strategy across high-impact regions to grow the business.
- Own regional digital channels: email, push, and in-app messaging.
- Drive end-to-end lifecycle campaigns to boost conversion and retention.
- Own regional funnel metrics; use data-driven optimization.
- Lead regional experimentation to scale pilots into global frameworks.
π― Requirements
- 7+ years leading growth across the customer lifecycle or top-tier consulting.
- Strong analytical skills to interpret campaign and behavioural data.
- Hands-on lifecycle/CRM marketing driving conversions and retention.
- Experience running A/B tests and structured experimentation.
- Strong organisational skills; manage multiple initiatives.
- Clear, structured communicator with cross-functional partners.
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