Related skills
crm abm 6sense demandbase highspot📋 Description
- Set up and own the global ABM systems foundation with Marketing Ops for targeting.
- Design and implement a global attribution and measurement framework.
- Define and evolve the global ABM playbook with segmentation and tiers.
- Own global, multi-market ABM campaigns and modular plays.
- Build standardized tools, templates, and enablement for regional teams.
- Partner with Sales, Product Marketing, RevOps, and Regional Marketing on targets and metrics.
🎯 Requirements
- Bachelor’s degree or equivalent experience.
- 6+ years ABM experience with direct ownership of ABM programs.
- Strong analytical skills with data-driven attribution for targeting and pipeline.
- Experience across multiple regions/markets; adapt ABM programs for different buying committees.
- Experience with ABM systems (Demandbase or similar) and marketing automation/CRM.
- Entrepreneurial, hands-on mindset; able to build from 0→1 in fast growth.
- Excellent organizational skills, detail-oriented, customer-focused; manage multiple stakeholders.
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