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crm email marketing marketing automation braze lifecycle marketing📋 Description
- Define how we engage customers and members across onboarding to renewal.
- Build lifecycle programs to drive adoption and sustained usage.
- Identify gaps in the customer journey and improve the experience.
- Develop campaigns to increase benefit awareness, card usage, and program adoption.
- Create communications for key lifecycle moments (launch, enrollment, seasonal usage).
- Collaborate with Product Marketing and Customer Success on launches and renewals.
🎯 Requirements
- 4-7+ years in customer, member, and/or lifecycle marketing.
- Experience in B2B2C environments marketing to both buyers and end users.
- Experience targeting diverse user personas across industries.
- Strong experience building and executing lifecycle campaigns across channels.
- Excellent writing and communication; ability to simplify complex concepts.
- Experience with CRM/marketing automation platforms (Customer.io, Braze, Iterable).
🎁 Benefits
- 95% coverage of medical, dental, and vision
- $250 WFH setup (one time)
- $500/year Learning & Development Benefit
- $150/month cell phone + internet
- $100/month Wellness
- $100/month Co-working and Commuter Benefit
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