Related skills
looker html tableau amplitude salesforce marketing cloud📋 Description
- Own CRM strategy for the hardware DTC journey and revenue targets.
- Lead lifecycle campaigns across email and SMS for launches.
- Collaborate with DTC Sales and Ecommerce on promos and calendars.
- Build lifecycle flows for education, cart abandonment, and upgrades.
- Translate business priorities into automated customer journeys.
- Execute multi-channel campaigns using Salesforce Marketing Cloud and OneSignal.
🎯 Requirements
- 7+ years in CRM, lifecycle, or growth with revenue accountability.
- Proven ecommerce revenue growth via segmentation, automation, and testing.
- Influence commercial strategy beyond campaign execution.
- Comfort presenting revenue impact to senior leadership.
- Experience with high AOV physical products ($1,000+ AOV preferred).
- Authorized to work in the United States without sponsorship.
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