Manager, Consumer & Cultural Communications

📋 Description

• Integrate products into conversations with product/marketing teams to drive newsworthiness.
• Identify and activate cultural moments for Lyft.
• Create campaigns that generate earned media and word-of-mouth.
• Turn riders, drivers, and fans into brand advocates.
• Design grassroots, shareable moments from street activations to digital experiences.
• Blend earned media, social, influencers into cohesive narratives.

🎯 Requirements

• 5+ years in communications with consumer campaigns.
• Proven success creating buzzworthy moments.
• Deep understanding of internet culture and social platforms.
• Experience with non-traditional PR: experiential marketing and creator partnerships.
• Natural storyteller who spots human angles in products.
• Comfort with ambiguity and moving fast on cultural moments.
• Strong cross-functional partnerships with product, marketing, social.

🎁 Benefits

• Medical, dental, and vision insurance.
• Mental health benefits.
• Family building benefits.
• 401(k) plan with company match.
• 18 weeks of paid parental leave.
• Subsidized commuter benefits.