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ai chatgpt media planning audience segmentation claude๐ Description
- Lead planning and execution of top-of-funnel campaigns to grow awareness and pipeline.
- Translate priorities into top-of-funnel plans across paid media, events, partnerships.
- Lead sponsorships and large-scale programs to boost visibility and ROI.
- Partner with Corporate Communications and Product Marketing for strong positioning.
- Own top-of-funnel metrics and performance, including awareness and pipeline influence.
- Manage timelines, budgets, and agency relationships for efficient execution.
๐ฏ Requirements
- 5โ8+ years in B2B marketing, brand campaigns, or integrated marketing.
- Heavy AI user including ChatGPT, Claude, and custom GPTs.
- Proven experience leading top-of-funnel or brand campaigns with measurable impact.
- Strong understanding of media, channel strategy, and campaign operations.
- Cross-functional collaboration in fast-growing orgs; influence without authority.
- Analytical mindset with data-driven decisions; agency/budget management.
๐ Benefits
- Competitive salary and equity.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrollment program.
- Take what you need PTO.
- Global, meritocratic culture aligned with MaintainX values.
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