Related skills
growth marketing brand management strategy marketing leadershipRole Overview
The Vice President of Marketing will be the strategic operator responsible for helping MacroHealth build an end-to-end, segmentation-led marketing engine spanning product marketing, demand generation, brand, customer lifecycle marketing and playing a critical role with the Chief Growth Officer and product management in upstream strategy. This leader will bring deep experience in healthcare SaaS, product commercialization, and high-growth GTM systems—ensuring that the company’s value propositions and differentiation land with each segment of the market.
This role also requires exceptional leadership: building, mentoring, and scaling a high-performing marketing organization that collaborates seamlessly with Sales, Account Management, and Product Management.
Key Responsibilities
- Strategic Marketing & Market Segmentation
- Translate the growth strategy into marketing programs that deliver on the growth goals
- Build a rigorous segmentation model across health plans, TPAs, employers, and ecosystem partners.
- Lead deep voice-of-customer (VoC) research.
- Define personas across buying journey and maturity cohorts.
- Develop, in partnership with the CGO the enterprise marketing strategy.
- Execute the marketing strategy
Product Marketing Management (PMM)
- Establish a world-class PMM function.
- Drive positioning, differentiation, participate with product in packaging, pricing inputs.
- Lead product launches and enablement.
- Maintain messaging frameworks and competitive intelligence.
Demand Generation & Pipeline Growth
- Design and scale demand generation across multiple channels.
- Own ABM, SEO/SEM, paid programs, email nurtures, events, and webinars.
- Build KPIs and dashboards for funnel optimization.
- Drive segmented, relevant campaigns.
Brand, Communications & Thought Leadership
- Elevate reputation as category leader.
- Own brand strategy, messaging, and identity.
- Manage PR, analyst relations, and executive communications.
Customer Lifecycle & Advocacy
- Create lifecycle programs for onboarding, adoption, and renewal.
- Build customer advocacy and reference engines.
- Launch Customer Advisory Board.
Partner with Product Management in Upstream Marketing
- Partner with Product Management to conduct market sizing, whitespace analysis, and competitive mapping.
- Partner with Product Management to translate insights into market requirements.
- Inform product strategy and prioritization with market data
- Partner with Product Management in other upstream marketing concepts like: new product validation, where to play and where to win leveraging market tested data
Build & Lead a High-Performing Marketing Organization
- Recruit and develop a world-class team.
- Define roles, competencies, and career paths.
- Implement processes, sprint cycles, and operating mechanisms.
- Foster a culture of creativity and accountability.
Cross-Functional Leadership
- Ensure Alignment to company-wide positioning set by Executive Team
- Tight collaboration with Product, Sales, CS, Finance, and Partners.
- Develop joint GTM plays and commercialization playbooks.
Ideal Candidate Profile
- 10+ years in healthcare SaaS specifically in the healthcare payer segment.
- Expertise in PMM and driving Market segmentation strategies.
- Proven success in demand gen and product commercialization.
- Exceptional storytelling and strategic judgment.
- Experience in Marketing Operations & Analytics
- Strong Analytical skills and familiarity with modern marketing technology and measurement frameworks
- Strong leadership and team development capabilities.
- Strong understanding of the Health Plan, TPA, employer and ecosystem partners preferred
- A strong bias towards strategic use of AI in marketing
Success Metrics (12–18 Months)
- Segmentation strategy executed.
- Pipeline growth improved measurably.
- PMM function operational and effective.
- Successful product launches.
- Marketing team fully staffed and high-performing.
- Significant brand presence and market influence.
Location:Remote anywhere within the US (Must be located in the US)
Core Competencies:
One Team:
Act as one team with fellow MacroMates and customers
Value humility, low ego, and collaboration
Maintain an All for One, One for All attitude
Deliver on Promises:
Do the right thing
Do what you say you will do
Work with a sense of urgency and transparency
Macro Thinking:
Challenge yourself and others to think boldly, bigger, and into the future
Lead with a Growth Mindset
Act as a thought leader for the healthcare industry
MacroHealth is an equal opportunity employer.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to On site Marketing Jobs. Just set your preferences and Job Copilot will do the rest—finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!